The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The absolute pitch
Agency: Ogilvy Germany / Frankfurt
Client: HMTM (Academy for Music, Theatre and Media Hannover) Category: Public Service / Radio - Single
Nelson Mandela
Agency: Grey South Africa / Johannesburg
Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
Rewind
Agency: Bates Malaysia / Kuala Lumpur
Client: Fly FM Category: Public Service / Radio - Single
The Code
Agency: DDB Colombia / Bogotá
Client: Military Forces of Colombia Category: Public Service / Radio - Single
The Lullaby
Agency: DDB Stockholm / Stockholm
Client: Ronald McDonald Childrens Fund Category: Public Service / Radio - Single
Martin Luther King Jr.
Agency: Grey South Africa / Johannesburg
Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
Don't Call and Drive
Agency: Leo Burnett / Toronto
Client: Durham College Category: Public Service / Radio - Single
Interrupted
Agency: Marketforce / Perth
Client: Office of Road Safety Category: Public Service / Radio - Single
Hiding Places
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Woodland Park Zoo Category: Public Service / Radio - Single
Award:
2012 Advertising Gold Pencil
Agency:
Ogilvy Germany / Frankfurt
Client:
HMTM (Academy for Music, Theatre and Media Hannover)
Title:
The absolute pitch
Category:
Public Service / Radio - Single
Annual ID:
12052R
Award:
2012 Advertising Silver Pencil
Agency:
Grey South Africa / Johannesburg
Client:
Nelson Mandela Foundation
Title:
Nelson Mandela
Category:
Public Service / Radio - Single
Annual ID:
12053R
Award:
2012 Advertising Bronze Pencil
Agency:
Bates Malaysia / Kuala Lumpur
Client:
Fly FM
Title:
Rewind
Category:
Public Service / Radio - Single
Annual ID:
12054R
Award:
2012 Advertising Merit Award
Agency:
DDB Colombia / Bogotá
Client:
Military Forces of Colombia
Title:
The Code
Category:
Public Service / Radio - Single
Annual ID:
12311R
Award:
2012 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Ronald McDonald Childrens Fund
Title:
The Lullaby
Category:
Public Service / Radio - Single
Annual ID:
12312R
Award:
2012 Advertising Merit Award
Agency:
Grey South Africa / Johannesburg
Client:
Nelson Mandela Foundation
Title:
Martin Luther King Jr.
Category:
Public Service / Radio - Single
Annual ID:
12314R
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Durham College
Title:
Don't Call and Drive
Category:
Public Service / Radio - Single
Annual ID:
12315R
Award:
2012 Advertising Merit Award
Agency:
Marketforce / Perth
Client:
Office of Road Safety
Title:
Interrupted
Category:
Public Service / Radio - Single
Annual ID:
12316R